HUGO & the Swedish school of Textiles


We are excited to announce that HUGO, the Swedish School of Textiles, Sport lala, Ericsson and Something Borrowed are now partners in a project to adapt HUGO to fit the needs of circular fashion.

Circular fashion is a more sustainable alternative to how we design, produce, shop, use and dispose of our fashion items. A garment that is circular is designed to last for as long as possible with little to no waste. When the (first) owner is done with the product, it should be reused, rebuilt or recycled into a new item to keep it flowing through society, giving it more than one life.

Together with the Swedish School of Textiles and Something borrowed we will in particular look into how HUGO can enable the new business models around circular fashion. Renting, loaning and borrowing are key steps in the circular fashion value chain. An essential factor in this new business model is the need to move items between different users and other stakeholders. An autonomous delivery robot can be a sustainable option that makes the exchange of items effortless from the users perspective.